Identity · Packaging · Experiences
Patatas
Beltrán
Modernising a brand without erasing its roots, and turning an everyday product into a brand with a voice of its own.
The challenge
Build value without losing the truth.
The brand needed to evolve, gain visibility and increase its perceived value.
We started from its roots to build a contemporary, distinctive identity that works consistently at every touchpoint.
The system
A different idea. The same personality.
Identity goes beyond a logo. It becomes a way of thinking about every pack, every campaign and every brand appearance.
The brand in motion
A story that deserves to be seen.
What we transformed
01
Visual identity and packaging
02
Campaigns and tone of voice
03
Fairs, spaces and experiences
The result
Greater perceived value.
A voice of its own.
A brand with enough personality to be recognised on shelf, in a campaign or across a crowded trade fair.